Connecting with Customers Through Humor in Design

We humans are inherently social creatures. This is why humor is one of the best ways to connect with people and make a conversation memorable. A nice, lighthearted remark at the right time can turn an uncomfortable, awkward moment into a more relaxed atmosphere. Humor helps us relate to each other and attract attention. Humor is a great element that can be used to build new relationships, but there can also be too much of it to where it becomes boring and simplistic. With this in mind, is it a good idea to integrate humor into your designs? What are the benefits and the disadvantages? More importantly, is there a right way to include humor in your designs? It turns out that there is in fact a place for humor in your web designs, as well as a right way and place to integrate them without going overboard.

The first and foremost objective of any web design is to attract new users and keep them coming. This means that providing a flawless and exceptional user experience should be paramount. Being capable of touching and creating a liaison with your users is the key to keeping their attention and their interest in your website, and humor can go a long way to help you achieve this. But it is not about filling your design with jokes and funny images. The intention is to create a light, humorous design, not a tacky agglomeration of comedy scenes that distracts your audience from your message. It is about selecting the right elements, placed in the right spot. So, let us review the best instances to use humor in your designs. First, many websites include an about page with pictures. If your web design project includes one, picking humorous and funny pictures is a good way of transmitting the idea that the people behind your website are approachable and easygoing. Another good place to include a little bit of humor is if your website features long chunks of text, such as in disclosure forms and privacy agreements. This is because when a task gets too boring, people will likely get distracted and even avoid completing a task. But by keeping them entertained, you stand a better chance of them actually paying attention and understanding important information that you need to transmit. Lastly, another perfect place for humor is in your 404 page. Errors and misdirected links can happen, even in the best designed websites. But do not let your visitors leave feeling frustrated! Instead, make them laugh with your awesome humor.

Remember, there is a place for humor in web design, but its role is to help you keep the user engaged and amused, but still focused on your content, so do not be afraid to use it. If you need more innovative ideas and inspiration for your future web designs, a great source brimming with excellent ideas is available at Web Design Northern KY, where you can find novel ways to implement effective Search Engine Optimization Northern KY, and other web marketing strategies.